Helping companies
Prepare for future growth
Discover The World’s Best Digital Initiatives
Can you create a continuous and systematic process of getting deep consumer insights to supercharge the innovation process and new product pipeline?

The answer is yes according to these three authors, Thomsen, Govender, and Jacobsen of a new book that describes the current shift toward a new consumer paradigm. At the center of this shift is the episode reconstruction method.

The authors review three methods to generate insights about customers or consumers: the five-step IDEO process, the four-step lead-user process method, and Vivaldi Partners’ DIG or demand-first methodology and episodic reconstruction methodology. They also apply the episodic reconstruction method to help a kitchen accessories company and describe its success use in generating new innovation concepts and ideas.
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Special appearance by Erich Joachimsthaler
at the Marketing & In-
novation Forum Europe
Come and learn "How to Foster Innovation at Your Company".
Also come hear Alex Bogusky, legendary creative power behind the world's most awarded advertising agency CP+B, talk about "Relationships Between People and Brands," or author Steven B. Johnson talk about "Where Good Ideas Come From," and many more leading topics and thought leaders.
>>Learn More
The Conference Board and Vivaldi Partners invite you to join us at Westin Times Square, for 3 days of leading discussions on Corporate Image and Branding!
DIG // Demand-first Innovation and Growth
We put the
Consumer First
Whether through globalization or through better leveraging of the changes in technology, we believe growth comes from identifying opportunities from the Outside-In not the inside out. >>Learn More
Vivaldi Partners Group is a global firm that helps clients through its three businesses: a strategic consulting firm, a social incubator firm, and an executive education firm.
Areas of Expertise
News & Events
Five lessons on building brand social currency (from Vivaldi Partners SC100+ analysis) on Fast Company! Tell us your thoughts on our SC100+ website.
Read Erich Joachimsthaler’s article in Forbes on Social Sixes, that every brand should care about. And stay tuned for Social Currency Survey 2011!
Join our CEO, Erich Joachimsthaler, Bruce Brown, the CTO of P&G, and other thought and practice leaders at “Singapore Sessions,” discussing how to best enter emerging markets.
Welcome Melody Liu, Philip Ryan, and Dominik Blank, who’ve joined us in the past few weeks! Connect with them or just say hi on our LinkedIn page.
Jan 2012
25
Conference Board and Vivaldi Partners invite you to join us at Westin Times Square, for 3 days of leading discussions on Corporate Image and Branding!
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Luis Manzano // Principal
Royce Johnson // Associate Director
David Aaker // Advisory Board Member
Giancarlo Bozza // New Media Strategist
James Ou // Consultant
German Yunes // Principal
Julia Wolfe // Consultant
Josip Maršan // Research Analyst
Charlotte Ho // Engagement Manager
Amanda Parra // Consultant
Andrea Wolf // Partner
Nick Hahn // Senior Partner
Hartmut Heinrich // Partner
Erich Joachimsthaler // Managing Partner
Raja Gupta // Senior Consultant
Tammy Tan // Director
Ashley Paré // Global Talent Manager
Paddy Miller // Advisory Board Member
Christian Wank // Engagement Manager
Melody Liu // Senior Consultant
Natalie Rodic Maršan // Community and Social Media Consultant
Lexi Mele-Algus // Consultant
Ulrich Meyer-Höllings // Associate Director
Markus Zinnbauer // Partner
Anne Olderog // Director
Richard Rolka // Chief Financial Officer
Marco Taborelli // Principal
Mark Mulcahey // Senior Partner
Rob Straker // Director
Shaina Nelson // Office Manager
Andrew Holland // Senior Consultant
Dirk Kammerzell // Creative Director
Jorge Aguilar // Associate Partner
Philip Ryan // Senior Consultant
James Burr // Head of Product Development