Can you create a continuous and systematic process of getting deep consumer insights to supercharge the innovation process and new product pipeline?
The answer is yes according to these three authors, Thomsen, Govender, and Jacobsen of a new book that describes the current shift toward a new consumer paradigm. At the center of this shift is the episode reconstruction method.
The authors review three methods to generate insights about customers or consumers: the five-step IDEO process, the four-step lead-user process method, and Vivaldi Partners’ DIG or demand-first methodology and episodic reconstruction methodology. They also apply the episodic reconstruction method to help a kitchen accessories company and describe its success use in generating new innovation concepts and ideas.
Whether through globalization or through better leveraging of the changes in technology, we believe growth comes from identifying opportunities from the Outside-In not the inside out.
Vivaldi Partners Group is a global firm that works to help unlock innovation and growth opportunities for brands and businesses in a digitally connected world. We bring together deep capabilities in strategic consulting, with cutting-edge creative, and digital expertise, and a proven demand-first methodology to achieve new levels of greatness for our clients.
Associate Partner Jorge Aguilar and consultant Lexi Mele-Algus writes about how to "Stay Relevant and Win Customers" in Portfolio.com!
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Justin Racz// Creative Manager & Copywriter
Agathe Blanchon-Ehrsam// Executive Director
Nick Hahn// Senior Partner
Dr. Ekkehard Kuppel// Faculty Partner
Patrick Chon// Digital Experience Designer
Mitch Duckler// Senior Partner
Mark Mulcahey// Senior Partner
James Burr// Head of Product Development
Philip Ryan// Senior Consultant
Randy Wagner// Partner
Royce Johnson// Associate Director
Lexi Mele-Algus// Consultant
Ulrich Meyer-Höllings// Associate Director
David Aaker// Advisory Board Member
Andrew Holland// Senior Consultant
Charlotte Ho// Engagement Manager
Markus Zinnbauer// Partner
Rob Straker// Director
Hylke Faber// Faculty Partner
Marco Taborelli// Principal
Melody Liu// Senior Consultant
Josip Maršan// Research Analyst
Ashley Paré// Global Talent Manager
Raja Gupta// Engagement Manager
Lucy Osborne// Administrative Assistant
Tammy Tan// Director
Richard Rolka// Chief Financial Officer
Shaina Nelson// Office Manager
Dirk Kammerzell// Creative Director
Amanda Parra// Consultant
Boris Lakowski// Associate Partner
Gaurav Bhatnagar// Faculty Partner
Natalie Rodic Maršan// Community and Social Media Consultant
