Social Currency specifies the extent to which people share a brand or information about a brand as part of their everyday social lives. They share a video, an image, a blog post, a tweet, a thought, etc. That sharing allows companies to create unique brand identities, interact with consumers or customers, and develop relationships.
In today's age, building Social Currency is probably the most important investment companies can make to create value for themselves. Consumers and customers will benefit from it as well, as they increasingly participate in social platforms and use social technologies.
To learn more about Social Currency, have a look at Vivaldi's Social Currency 2010 study published in Fast Company and stay tuned for our even more comprehensive follow up in the Social Currency Study 2011. Click here to access the study!