In February of 2011 Flip Video, a leading maker of shoot and share HD camcorders in the United States (recently bought out and discontinued by Cisco), introduced profile videos on Facebook. The Flip Your Profile app, presented by the Flip Video Singapore team, allows Facebook users to switch their profile picture to a profile video by uploading their videos to Flip's Profile Maker application on Facebook. To be able to upload the video the user has to install an internet browser plug-in and then connect their Facebook account to the Flip Your Profile application. Equally, to be able to see other users' video profiles, each user has to install the app in their internet browsers.
Dump the Profile Pic. Get a Profile Vid
Both the Flip Camera and Flip Your Profile are tools for self expression, making this initiative one of the best example of identity generators. The innovative and viral nature of this initiative helped it score high in building conversation and stimulating positive advocacy.
Conversation (?)
This initiative makes others talk a lot about the brand.
Information (?)
This initiative helps me receive and share valuable information with other people.
Advocacy (?)
This initiative makes me talk positively about the brand to others.
Identity (?)
Through this initative I can express a part of myself to others.
Affiliation (?)
Through this initiative, I feel like a member of a community.
Utility (?)
Through this initiative other people can help me get more value from the brand.
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