Intel's Museum of Me takes all information from a Facebook user's profile and translates it into a short video tour through a rendered virtual museum. The video tour includes pictures of your friends hanging on the pristine white walls, exhibit rooms with your photos, video stills and "likes," and even includes virtual spectators seen wandering through the museum gazing at your life. The tour includes music by the Japanese composer Takagi Masakatsu that includes sounds and voices of 400 of his Twitter users.
Create and explore a visual archive of your social life
While the Museum of Me focuses on "me" rather than "we," the Social Currency is built through creating fair amount of advocacy and conversation for/about the application, and thus the brand. Additionally, the self-expressive nature of the application gives it a high score on identity.
Conversation (?)
This initiative makes others talk a lot about the brand.
Information (?)
This initiative helps me receive and share valuable information with other people.
Advocacy (?)
This initiative makes me talk positively about the brand to others.
Identity (?)
Through this initative I can express a part of myself to others.
Affiliation (?)
Through this initiative, I feel like a member of a community.
Utility (?)
Through this initiative other people can help me get more value from the brand.
0%
0%
0%
0%
0%
0%
Related
