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LOOKBOOK.nu Lookbook by American Apparel

American Apparel worn by real people

"In December 2009, retailer American Apparel teamed up with the fashion community website LOOKBOOK.nu to create a lookbook of their customers featuring American Apparel styles. At LOOKBOOK.nu users upload pictures of themselves in their outfits to ge...

American Apparel, Lookbook.nu

Be Part of a Queen Rania's Tourist Swap: Win Trips for 2 to Jordan & Abroad

In the summer of 2010 (July 15th to August 4th) Queen of Jordan, Rania Al Abdullah launched "Twisit Jordan," a twofold campaign promoting Jordan. She called out for people around the world to submit videos saying where they are from and why they want...

Kingdom of Jordan

How Does it Fit? Share Your Outfit with Your Friends on Facebook

In March of 2010, in Madrid and Barcelona, Spain, Diesel installed a touchscreen system that sits outside the dressing rooms and allows customers to take photos of themselves trying out Diesel clothes. Shoppers can crop the photos to their liking, ad...

Diesel

Strike-In Scavenger Hunt

Strike-In so you don't Strike Out like Tim's Last 11 Victims

Last October over the period of four days Tim Lincecum, San Francisco Giants' pitcher, and his sponsor Red Bull teamed up to create a scavenger hunt across the streets of San Francisco using Facebook Places. Based on the 11 strikeouts Tim pitched in ...

Red Bull

How good are you at spotting fakes?

To increase awareness of its steep discounts for college students, Adobe Systems, the company behind Photoshop, created a game on Facebook challenging users to spot doctored photos. The premise of the simple game was asking fans of the Adobe Students...

Adobe Systems

Flip your Profile

Dump the Profile Pic. Get a Profile Vid

In February of 2011 Flip Video, a leading maker of shoot and share HD camcorders in the United States (recently bought and discontinued by Cisco), introduced profile videos on Facebook. The Flip Your Profile app, presented by the Flip Video Singapore...

Cisco Flip Video, Singapore

Facebook vs. Hamilton

Who is the faster one?

On September 13 2010, the world's youngest Formula 1 champion Lewis Hamilton raced against a virtual racecar composed of profile photos of 28,800 Facebook members submitted through the Facebook application. Vodafone Netherlands organized the race to ...

Vodafone, McLaren Mercedes

Flavorcreator Lab

Request Accepted

Coca-Cola owned-Vitamin Water decided to find its new flavor by creating the "flavorcreator lab." This interactive and Facebook-integrated platform asked the brand's fans to suggest and vote on the flavors and vitamins for the next Vitamin Water, to ...

Vitamin Water, Coca Cola Company

Travel Made Social

MySkyStatus is a web-based tool, developed by Lufthansa, which automatically sends travelers' flight status updates to their social networks like Facebook, Twitter and LinkedIn, or through email. Initially available for only Lufthansa flights, the to...

Lufthansa Airlines

What Do You Care About?

Pepsi Refresh Project is a user-generated and votes-based grant project by the global food and beverage company PepsiCo launched as an alternative to a Super Bowl XLV advertisement budget. The project invited anybody in the U.S. to submit their commu...

PepsiCo, Inc.

Send Your Mate a Treat

One of the world's leading telecommunications operators, Orange Telecom, ran a one week Twitter campaign in London, Birmingham, Manchester and Brighton in the winter of 2011, delivering scarves and hot chocolates to people who's friends had tweeted #...

France Telecom - Orange

Pak de Polo (Get the Polo)

One Car for Everyone to Drive

In the summer of 2009 Volkswagen Holland launched a real-life interactive campaign called "Pak de Polo," in which a new model Polo traveled across the Netherlands for 8 days. Along the way, anyone who spotted the car (between 9am to 9pm) was able to ...

Volkswagen

Coca-Cola: Maroon 5 24 Hour Live Session

Is Anybody Out There

Coca-Cola and Maroon 5 invited fans from around the world to inspire the band as they composed an original song from start to finish in 24 hours. Fans were given live virtual access to the studio where they could share with the band musical ideas thr...

Coca Cola

An experiment on how happiness spreads

In the fall of 2010 Dutch airline KLM started a campaign to surprise travelers who check in on foursquare or tweet the airline's account with something personal that might make their travel a little less stressful. When someone would check in on four...

KLM

Spring Break Style with American Eagle

Live Your Life: American Eagle Spring Break!

In February of this year the clothing brand American Eagle Outfitters teamed up with Polyvore, an online styling community, to launch a 10-days long styling contest. The contest asked Polyvore users to create a complete Spring Break look using at lea...

American Eagle

Coca Cola - The Real Life "Like"

The Coca-Cola Village "Like Machine"

Last summer Coca Cola organized a series of 10 festivals in Israel known as Coca-Cola Village. A total of 6,500 teenagers attended after collecting 10 Coca Cola caps each, gathering eight friends who did the same, and then registering online through ...

Coca-Cola

Heidies 15 MB of Fame

Diesel.com Belongs to Us

In January 2007 Diesel, the clothing brand, lunched a marketing campaign in which two girls called Heidies dressed only in Diesel underwear "hijacked" Diesel.com on a quest to become famous lingerie models and get their "15 MB of Fame." Additional to...

Diesel

Old Spice SuperFan

Have you ever done the wave?

Old Spice, Procter & Gamble's brand of male grooming products, created the "Superfan" campaign featuring a contest that was announced online through a video featuring spokesman Isaiah Mustafa. The announcement video on Facebook and Old Spice's websit...

Old Spice

The love story we all made together into a movie!

To promote Lacta chocolate bar in Greece, Kraft Foods teamed up with Greek consumers in October of 2009 to create a 27-minute love story movie. The movie was based on one of the 1,307 true love stories that consumers submitted on the official website...

Lacta, Kraft Foods

Be the first ever Levi's Girl!

After choosing 23-year-old Gareth Hornberger, better known as the "Levi's Guy," as its first social media ambassador Levi's brand decided last summer to find the "Levi's Girl," the new face and voice for Levi's women in the digital space. To land a s...

Levis

"First Look Challenge"

Be the first to style Prabal Gurung's new collection before it hits the runway!

Last fall New York Time's 'T Magazine' readers were invited to use images from fashion designer Prabal Gurung's Spring/Summer 2011 collection and create three complete outfits. The two winners of the contest, selected by the designer himself, would e...

New York Times Magazine, Prabal Gurung, Polyvore

Ballers Network

Where Players Live

Following the release of its Nike+ online community, in June of 2008 Nike teamed up with Facebook to develop a new application aimed at basketball players around the world. The Ballers Network allowed basketball players, aka "ballers," of every skill...

Nike Basketball & Dime Magazine & Facebook

Old Spice Sends Personal Video Twitter Replies

The Old Spice man shows up

In February of 2010, Old Spice Man Isaiah Mustafa, the spokesperson and commercial character of the brand, became a viral sensation on YouTube from popularity of the Old Spice advertisements. In a more recent campaign, Old Spice and Isaiah Mustafa cr...

Old Spice

Nike 10K InterTwitter Challenge

Who Follows Who?

At the last "We Run Buenos Aires 10k Run" Nike integrated Twitter into a live running race enabling race participants with Twitter accounts to challenge their Twitter followers and the people they followed in the upcoming 10k race. The competitors of...

Nike

TripCast by Jeep

Track your adventures. Share with friends

In July of 2010, Jeep launched a free iPhone app and a website called TripCast that enables drivers to plan a trip, share an electronic scrapbook of their adventure, and upload photos, videos and audio clips from their trips to share on Facebook and ...

Jeep

What now seems a long time ago, in May of 2006, Nike and Apple announced the first collaboration between the two companies in the form of Nike Plus (Nike+). In the first edition, Nike + technology allowed the runners' shoes to communicate with their ...

Nike, Apple

Summer Stories Contest

Summer Stories. Get Inspired

In April of 2011, Quicksilver launched an online project called Summer Stories, where girls from around the world were invited to submit their best summer-inspired memoirs, photographs, stories, and poems. The contest, initiated to celebrate the laun...

Quicksilver

Vespa Community Ride

Share your favourite Vespa Rides

In 2009, Piaggio, the parent company to Vespa, updated its website with a new section called "Community Rides," that offers scooter riders of any brand the ability to share, rate, download and comment on new routes. Users can upload shortcuts to popu...

Vespa

Wired Wifi Libero

Sveglia Italia! (Wake-up Italy!)

Unsatisfied with the state of public WiFi access in Italy at the beginning of 2011 Wired Magazine launched "Wired Wi-Fi Libero," a free iPhone application that allows users to locate various Wi-Fi hotspots around Italy, as well as to submit Wi-Fi loc...

Wired Magazine

History Channel + Foursquare

Unlock America's History on Foursquare

To promote "America, The Story of Us," a 12-hour television event aired in April last year that tells the story of how America was invented, The History Channel created a History Channel Foursquare page dedicated to the mini-series. Users of Foursqua...

History Channel, Foursquare

Do the World a Flavor

In April of 2009 Ice cream brand Ben and Jerry's asked it's Facebook fans to "do a world a flavor" by helping it find its next new global flavor. Fans were able to submit their choices using the online flavor generator called "Creation Station," whic...

Ben & Jerrys

4food Billboard Chart

"De-junking fast food"

On September 7, 2010, a New York City midtown restaurant named 4food opened its doors to those looking for a healthier approach to fast food, with unique donut-shaped burger patties, locally sourced ingredients, and biodegradable packaging and utensi...

4Food

"See how efficiently you're driving and how much you're saving"

Fiat's eco:Drive is a usb-based application that collects data on driver and vehicle behavior and allows users to review and share that data via their home computers. Fiat owners download the free program onto a usb drive and then plug the drive into...

FIAT

"Join the sneaker revolution"

Sneakerpedia is a Facebook-powered web application that lets users upload photos, specifications and opinions of their sneakers. It allows only a single entry, similar to a wikipedia entry, for each sneaker model and thus provides a gradually expandi...

FootLocker

Behind The Pizza

"Domino's Pizza ingredients have a story, and we want to share it"

Behind the Pizza is a web application that tells the interactive story behind each ingredient that goes into a Domino's Pizza. The animated top-down graphic view resembles FarmVille and the application encourages users to click on each aspect of an i...

Dominos Pizza

My Starbucks Idea

"Share. Vote. Discuss. See."

In March of 2008, the international coffee and coffee shop company Starbucks launched an ideas forum called "My Starbucks Idea" (MSI) to ask Starbucks customers for suggestions on improving Starbucks' products and service. The website/blog is designe...

Starbucks

"It's about you"

For the Tour De France in 2009 Nike teamed up with Lance Armstrong's cancer awareness foundation Livestrong, Pittsburgh, PA agency Deeplocal, and Tour De France organizers to display messages of "hope, perseverance, and love" all along the 2,200 mile...

Nike, Livestrong, Tour De France

Mob The Rainbow

"MOB #003: Scholarship the Rainbow"

Mob the Rainbow is an ongoing social media/network program through which the confectionary maker Skittles tries to mobilize its (currently) 18 million Facebook fans to participate with their "liking" in real world initiatives. In the "MOB #001: Valen...

Skittles

Barbie and Ken are together again!

Should Barbie take Ken back?

In celebration of Ken's 50th anniversary and the release of Mattel's Sweet Talkin' Ken doll for Valentine's Day, Mattel launched a marketing campaign to reunite its iconic couple, Barbie and Ken. According to the campaign, the couple had a controvers...

Mattel

Choose A Different Ending

21 films, ten different endings.

In a collaboration between the Metropolitan Police of London and Abbott Mead Vickers BBDO agency, a unique set of 21 films with 10 different endings was created to demonstrate the consequences of carrying knives. The campaign was shot in a first pers...

London Metropolitan Police

McDonald's Farmville Farm

Help out on McDonald's ufficial virtual farm

McDonald's, the worlds largest fast-food chain, partnered with the wildly popular FarmVille for a 24-hour tie-in. FarmVille is a real-time game developed by Zynga, a San Francisco-based social games maker. The game is available as an application on t...

McDonald's

The Mercedes-Benz Tweet Race

Four Twitter-Fueled Vehicles. Destination Dallas.

German auto maker, Mercedes-Benz, harnessed the power of Twitter activity to fuel four teams racing to arrive at Super Bowl XLV in Dallas, Texas. "Tweet Race" put four two-person driving teams behind new specially equipped C250 coupes. On February 2,...

Mercedes-Benz

Odwalla Plant A Tree

Naturally protect your world from ordinary

Odwalla, a natural health beverage company, launched its "Plant A Tree" program back in 2008 as part of a commitment to reforestation. Odwalla and America's State Parks collaborated on the "Plant A Tree" program to help the country's reforestation ne...

Odwalla

iDNation Community

Get Inspired. Customize. Make Some Fans.

NikeiD is a service provided by Nike allowing individuals to personalize and create their own Nike merchandise. Nike offers individuals the ability to customize, using colors and materials, a limited range of products including footwear, clothing, an...

Nike

Take on London with Louis Vuitton and Foursquare

Where will life take you with Louis Vuitton on Foursquare?

To celebrate the opening of their new store on Bond Street in London, Louis Vuitton has created a Foursquare profile that suggests tips on locations and activities around London. Individuals can check-in using Foursquare, an application that records ...

Louis Vuitton

IKEA: Facebook Showroom Campaign Strategy

Tag yourself and win the furniture

Want some free IKEA furniture? Just be Facebook friends with an IKEA manager and then tag the photo of your new couch. This is the concept behind IKEA's Facebook Showroom promotion that heralded the opening of the company's Malmo store in Sweden. Vis...

IKEA

The Museum of Me

Create and explore a visual archive of your social life

Intel's Museum of Me takes all information from a Facebook user's profile and translates it into a short video tour through a rendered virtual museum. The video tour includes pictures of your friends hanging on the pristine white walls, exhibit rooms...

Intel

Our beaches need us

In 2009 Corona hired artist H.A. Schult to construct a hotel entirely out of trash and then invited celebrities to spend the night at the Rome, Italy installation in order to raise awareness for beach conservation. All of the rubbish used to make thi...

Corona

Want to win a trip? Just grab it!

To promote a million seat fare sale SAS Airlines offered free trips to winners of a daily lottery on Facebook. To enter the lottery, entrants needed to change their Facebook photo to an image that showed their outstretched arm reaching outside the fr...

SAS Airlines

Become Your Own Souvenir!

A take away experience

Last January for two weekends, Barcelona-based art-collective BlablabLab cobbled together a kit printer and some Microsoft Kinects to create an interactive 3D printing installation on the city's famed La Rambla. Inspired by human statues, artists who...

Blablablab

Fox Planeta Terra

The more you tweet, the closer you get to the hidden tickets

In early 2011 Volkswagen promoted its entry-level Fox automobile via a social-media enabled scavenger hunt in connection with the Sao Paulo's biggest music festival, Planeta Terra. Volkswagen hid free tickets to the festival throughout the Brazilian ...

Volkswagen

Heineken Star Player

Pick a match and play

Last April, just in time for the UEFA Champions League semi finals games, Heineken released StarPlayer, a Facebook and iPhone application that served as a multiplayer, outcome-guessing screen intended to augment the watching of the final soccer games...

Heineken

Dell Idea Storm

Where your ideas reign

What is likely one of the first examples of crowdsourcing product development ideas within the social media sphere, launched in 2007, Dell's IdeaStorm is an organized web forum that encourages customers to suggest, promote, demote, or just discuss id...

Dell

Google Demo Slam

The old boring, tech demo. Made awesome by you.

Google Demo Slam is a video forum where users can upload videos that explain the various Google technologies. The videos are paired in a "Slam", and visitors to the site choose which demo in a given technology category, for example Google Goggles or...

Google

Stay connected, relevant, and informed.

MarkNet is GE's private online community designed to connect GE's diverse pool of over 5,000 global marketing employees and to leverage their shared knowledge. The secure private site features blogs, discussion forums, chats, webinars, secure links t...

GE

Whopper Sacrifice

Friendship is strong, but the Whopper is stronger

At the end of 2008, the fast food chain Burger King launched what is now well known and somewhat (in)famous initiative called the Whopper Sacrifice. The campaign asked Facebook users to give up (un-friend) ten friends in exchange for a free hamburger...

Burger King

Anywhere you need us

In an attempt to bring the expertise of its sales and technical support employees closer to the consumers, two summers ago Best Buy decided to (effectively) substitute its customer service with a Twitter account. Allowing and encouraging every Best B...

BestBuy

Coca-Cola's Expedition

Happiness goes around

Following a worldwide online vote at the end of 2009, Coca-Cola Company sent three winners (Tony, Kelly, and ToÃ±o), called Happiness Ambassadors, to travel for one year around the world and visit every country where Coca-Cola is sold. The purpose ...

Coca-Cola

American Express Open Forum

Powering small business success

Started at the end of 2006 as a "forum dedicated to the art of marketing" and with a mission to help companies transform their businesses, OPEN Forum has now evolved into a full-fledged community of (mostly) small business owners organized around ide...

AMEX

A place to find and record bathrooms anywhere in the world.

Sit or Squat started as a blog by Danika Landers and Jonathan Glanz in 2007 dedicated to an unconventional topic: finding public or quasi-public restrooms in the U.S. with a classification of being worth "sitting" or only "squatting" (standing). Howe...

Proctor & Gamble

Project Fiat Mio

A car to call your own

In October 2009, car manufacturer Fiat's Brazilian outpost, the Style Center, decided to design a new concept car for the upcoming 2010 Sao Paolo International Auto Show. However, this time the likes of Pininfarina, the famous Fiat's designer, were r...

Fiat

Yahoo! Bus Stop Derby

Win the best block party in the city wih OK Go

Yahoo, in an effort to spread awareness of their mobile apps, partnered with Clear Channel and the San Francisco Municipal Transportation Agency to get in on the global social gaming trend by bringing giant touchscreens to San Francisco's bus stops. ...

Yahoo! Bus Stop Derby

Flights. Camera. Action.

Watch and vote for a chance to win 25,000 Aadvantage Miles

With an eye on empowering small businesses, American Airlines partnered with the non-profit organization SCORE in sponsoring the "Flights. Camera. Action." Video Upload Contest in the Summer of 2011. The contest encouraged small businesses to create ...

Flights. Camera. Action.

Pay With A Tweet

Sell your products for the price of a tweet

With a title as straightforward as the concept itself, Pay With a Tweet allows anyone with an account on Twitter or Facebook to pay for and buy stuff online purely with the value of their social network. Launched in summer of 2010 with the release of...

Pay With A Tweet

Domino's Times Square Ticker Billboard

Domino's Pizza in the 1980's was the fastest growing franchise in US history, and they currently have over 9,000 restaurants across the country. Sounds like a success, right? Well, actually, in 2009 they started to dig into customer feedback by inclu...

Domino's Times Square Ticker Billboard

Things We Forget

Post-It Notes left to their fate in public places

3M created hundreds of artist-rendered Post-It notes with pithy, feel-good phrases on them and distributed the notes throughout Singapore. Each note and location was logged on an unassuming blog and the entire project had the appearance of a one-off ...

Things We Forget

American Express Small Business Saturday

American Express founded Small Business Saturday in 2010 to help drive sales to small businesses and recognize their importance to communities. Their national initiative encouraged consumers to shop at small businesses on the Saturday after Black Fri...

American Express

Old Spice "The Man Your Man Could Smell Like"

What Happens When an Ad Goes Viral

Old Spice aired a TV ad titled "The man your man could smell like." But its true success was the result of a clever combination of Twitter, Facebook, YouTube, and its website. Before the release of the commercial, Old Spice was being beaten by Axe. ...

Old Spice

Burberry's TweetWalk

Runway to Reality

Burberry Prorsum first started livestreaming their runway shows in September 2009 for their Spring Summer 2010 Womenswear. As a result, the Burberry.com site racked up hundreds of thousands of viewers. By 2010, Burberry launched what they billed as t...

Burberry

Reinventing Social Shopping

Fab.com provides members with information from their social network to help in making online purchases. According to the Fab.com CEO, more than 50% of Fab members joined via social channels. Some have gone as far as to call Fab.com as a game-changer ...

Fab.com

Sanofi-Aventis iBGStar

Diabetes management on-the-go

The iBGStar glucose meter from Sanofi-Aventis connects with a mobile app to provide diabetics with information to analyze their glucose patterns over time, track eating, and other activities. By directly connecting the blood glucose meter to the iPh...

Sanofi-Aventis

Klout and Audi Present the A8

By using Klout, Audi A8 identified and targeted 217 design, luxury, technology, and automotive influencers. These key influencers were given the chance to test drive the new Audi 2011 A8. The influencers then spread word of their loan experience to t...

Audi A8

ToyToyota's Backseat Driver

Happy on Board.

ToyToyota's Backseat Driver product is an iPhone App that allows users, often children, to enjoy "driving" from the back seat. The user can plays by controlling "My Car" to follow the "Papa Car" which mimics the route of the real car, by tapping into...

Toyota

Coach on Instagram

What's in Your Tote?

Coach uses Instagram to communicate its core values of classy, trendy, and luxurious. Half the Instagram photos Coach shares are of their products, uploaded through the most flattering filters to portray their luxurious leather goods. The other photo...

Coach

Life is a Sport - Make it Count

Nike+ FuelBand is a bracelet that tracks your activity through an accelerometer and then ascribes "NikeFuel points" to the movement. Then translates every move into NikeFuel. By doing this, Nike is entering the healthcare space so that people - from...

Nike

Philips "Innovation in Light" LinkedIn Group

Sharing, Developing and Fostering Innovative Solutions in Lighting

Philips "Innovation in Light" community on LinkedIn is one of the largest B2B networks delivering community benefits to members, such as chats, information, connection, etc. Members include everyone from industry experts to consultants and executives...

Philips

Learn anything, anywhere, anytime.

iTunes U makes it easy for anyone to access educational material from many of the countryâs most respected colleges and universities for free. Created in collaboration with colleges and universities, iTunes U makes it easier than ever to extend ...

Apple

Accept credit cards anywhere.

Square is a service that enables anyone to accept credit cards anywhere. It initially started as a simple plug-in square-shaped card reader that accepted credit card payments through the audio jacks of smartphones. Square was able to simplify credit ...

Square

Wherever you are, wherever they are - Skype keeps you together

Skype is the most popular Internet voice communication service in the world. More than 75 million people use Skypeâmore than all the other Internet voice providers combined. Skype allows users to connect with peers by voice, video, andÂ instan...

Skype

Simplify Your Life.

Dropbox is a free service that allows users to store everything in one place and makes documents accessible from more than one device. More than 50 million people use Dropbox to always have their stuff at hand, share with family and friends, and work...

DropBox

The Free Encyclopedia Anyone Can Edit

WikipediaÂ is aÂ free,Â collaboratively edited, andÂ multilingualÂ Internet encyclopediaÂ supported by the non-profitÂ Wikimedia Foundation. Almost all of its articles can be edited by anyone with access to the site, and it has about 1...

Wikipedia

Social+Mobile+Retail

WalmartLabs is a department designed to eliminate the boundaries between brick-and-mortar stores and e-commerce. WalmartLabs focus on developing new social and mobile products for Walmart. One such product is the Shopycat, a social gifting platform. ...

WalmartLabs

Financing a Start-up Through Crowd-funding

Pebble Technologies Corp, a small California startup, wanted to raise $100,000 on Kickstarter, a fund-raising site, to manufacture its $115 âsmartâ wrist watch that connects to smart phones, has an e-paper display, and is "infinitely custom...

Pebble

Bombardier- YouRail

Get Design Expertise for Free!

Integrating the customer seamlessly into the front-end of the new value chain process â from designing, to prototyping, to engaging of customers. With the help of Hyve, an insights research firm, Bombardier crowd-sourced the front-end of the ne...

Bombardier